✅ Prequel Link to heading
🧭 Why This Series Exists Link to heading
Most business websites fail because the thinking is fuzzy, not because the tech is hard. Developers tend to over-build early, hoping polish will compensate for uncertainty. This series narrows the focus to what actually matters at the start: a clear offer and a working pre-launch website that can generate early signal.
The financial goal is minimal investment. Spending tens or a few hundreds of dollars to prove or disprove a concept beats spending tens or hundreds of thousands. You should not need partners or investors to reach early signal, and proving the concept first puts you in a stronger position later if you decide to bring on partners or investors.
🧱 Why the Order Matters Link to heading
The steps are ordered to reduce overwhelm. If you try to do everything at once—name, logo, full product, analytics, legal—you’ll stall. Each step creates a simple output that feeds the next. It’s an agile sequence: build something small, learn what you need to learn, refine, and repeat.
This is agile business development in practice. You’re not trying to perfect the business in one shot. You’re trying to create a small, testable version of the idea, learn from real feedback, and tighten the offering. Each loop is about learning faster, not polishing longer.
🎯 What’s In Scope (and What Isn’t) Link to heading
This series covers the essentials: offer clarity, voice and positioning, choosing a domain, building a simple pre-launch site, connecting and deploying it, setting up Search Console, and iterating. It intentionally does not cover full product build, heavy analytics, enterprise-grade architecture, or deep legal work. There is an optional Business Setup Basics post for sequencing—but it’s not legal advice.
🗺️ How to Use This Series Link to heading
Work in order. Timebox each step. Produce the outputs and move on. If possible, show each step to real people and listen to the feedback. The goal is momentum, not perfection.
🧩 The Series Map (What to Expect) Link to heading
Each post ends with a concrete artifact, and the outputs build on each other. Expect a sequence that moves from offer clarity to messaging, naming and domains, a simple pre-launch site, live deployment, basic search visibility, and early iteration.
✅ Close Link to heading
This is about getting to signal fast. The next post turns an idea into an offer you can actually build around.